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Marketing
Adapting only works if you market yourself to your clients or fans. Marketing may seem obvious, but you’ll be shocked how many porn stars refuse to tweet and use Instagram consistently, and how many white-collar workers delete LinkedIn. Figure out your field’s social media platform of choice and post about your work. You need to put yourself out there, so in the event that you get fired or lose clients, you’ll have an audience of followers ready to send you work.
The Golden Rule
When people ask, “How did you become a top performer?” they expect me to say, “anal,” “a special brand of doggy,” or “something really dirty.” The answer is none of the above. I succeed because I work by the golden rule: I treat others how I want to be treated. I show up on time, I am prepared for my workday, I say please, and I mail thank-you notes. Thanks to my good behavior, I have developed professional relationships which lead to consistent work.
Good behavior is a rarity in 2022. Every time I log on to Twitter, I see a porn star cursing out production companies, claiming they will never shoot for a studio again because they now earn a killing on OnlyFans. Their bad behavior, though, prevents them from diversifying, and if OnlyFans ever bans porn (as they’ve attempted in the past), they would have no back-up plan. What studio is going to re-hire someone who deployed a Twitter smear campaign against them? The same goes for civilians. Even if you think you’ll never serve ice cream at Dairy Queen again, you don’t need to curse people out as you quit.
Be nice to people, diversify, and market yourself, and you’ll be able to save for a recession and adapt when you need to reinvent yourself. Take it from a porn star: I’ve survived more economic disasters than anyone.
